Herno dresses Phi beach in Sardinia

The Herno style “goes on holiday” and lands, with its archive Monogram, in Sardinia, in the most exclusive and internationally acclaimed and frequented Italian beach club, the Phi Beach.

Immersed in the Mediterranean scrub, nestled between

the Napoleonic Forte Cappellini and majestic rocks shaped by wind and water,

Phi Beach offers the luxury of a unique seafront sunset, in addition to its renowned services.

From June to September, Herno's takeover customizes an area of ​​the Club

with its unmistakable neutral nuances, offering Phi Beach guests a new aesthetic of comfort with timeless elegance.

Inspired by its Monogram canvas and the shades of sand,

Herno reinvents and personalizes the wooden cabanes and sunshades with its own logo.

Every detail, the sun loungers, the chairs, the tables, the beach towels, right down to the cushions and the mise en place, speaks of glamour and refined chromatic balance from Havana beige to light hazelnut.

A series of elements and accessories, trays, coasters, glacettes and a drink dedicated to the brand complete the customization.

This project underlines the desire and pleasure of offering all-round experiences, making every moment an opportunity to immerse oneself in the brand's philosophy.

Imagine relaxing in this most exclusive club in the World. CONTACT US